10 Reasons Women Over 50 Call This The Only Mascara That Actually Holds On Fine, Sparse Lashes
"The first mascara in years that was still on my lashes at bedtime, not on my cheeks." Margaret, 64
Primelash Mascara
Regular Mascara
Tubes wrap each lash and stay wrapped
Tapered wand grips even the finest lashes
Holds through watery eyes and long days
Conditions lashes while it wears
Slides off with warm water, no rubbing
Wet pigment that flakes into the eye
Fat wand skips short, sparse lashes
Smudges into panda eyes by mid-afternoon
Dries lashes out and causes breakage
Needs oil remover and tugging at the lid
PrimeLash Mascara was developed with 1,200 women over 50, from the taper of the wand to the way the formula holds through a long day to the way it comes off at night.
Primelash Mascara
Regular Mascara
Tubes wrap
each lash and
stay wrapped
Wet pigment
that flakes into
the eye
Tapered wand
grips even the
finest lashes
Fat wand skips
short, sparse
lashes
Holds through
watery eyes
and long days
Smudges into
panda eyes by
mid-afternoon
Conditions
lashes while it
wears
Dries lashes
out and causes
breakage
Slides off with
warm water, no
rubbing
Needs oil remover
& tugging at
the lid
PrimeLash Mascara was developed with 1,200 women over 50, from the taper of the wand to the way the formula holds through a long day to the way it comes off at night.
1. It Tubes Each Lash Instead Of Painting It
Most mascara is wet pigment brushed onto the lash and left to dry there. PrimeLash is a tubing formula. It wraps each lash in a flexible polymer sleeve that sets around the hair rather than sitting on top of it. Nothing left loose to flake into the eye during the day. Nothing left to slide down onto the skin.
2. No Panda Eyes By Mid-Afternoon
The single biggest complaint about mascara after 50 is finding it under the eyes hours later. Mature lids crepe and soften, eyes water more easily, and ordinary formulas break down against both. Tubes do not dissolve in tears or in the oils the skin produces. What goes on the lashes in the morning is still on the lashes at dinner.
3. A Wand Built To Grip Sparse, Fine Lashes
Lashes thin and shorten with age, and the fat, dense wands most brands use simply skate over them. The PrimeLash wand is tapered. The shorter bristles catch the roots and the tiny inner-corner lashes that usually get missed, the longer bristles comb through and separate. Every lash coated, none of them stuck together.
4. Up To 3x More Defined Length In Two Coats
The formula is buildable rather than heavy. One coat reads as an everyday, understated lash. A second builds up to three times more defined length, with the lashes still fanned and separate. No spider legs, no gluing four lashes into one thick spike, no need for a third coat to fix what the second one did.
5. It Lifts Lashes That Have Started To Droop
Drooping is one of the quieter signs of lash ageing, and a drooping lash line makes the whole eye read as tired. The formula sets with a slight lift at the root, so lashes hold their curve upward through the day instead of relaxing down onto the lid. The eye looks more open without anything being done to the eye itself.
6. It Conditions Lashes Instead Of Drying Them Out
Mature lashes are more brittle, and the waterproof formulas marketed as long-wear are usually the worst offenders. PrimeLash is deliberately not waterproof. It is a water-based, pH-balanced formula carrying vitamins and herb oils that help lashes hold their moisture and resist breakage while they are being worn.
7. It Comes Off With Warm Water, Not Rubbing
Removal is where most lash damage actually happens. Oil removers, cotton pads and nightly rubbing pull at the thinnest skin on the face and take lashes with them. Warm water and light pressure are enough here. The tubes slide off whole, in seconds, with no scrubbing at the lid and no black smear left on the towel.
8. Made For Sensitive, Reactive Mature Eyes
Eyes become more reactive with age, and plenty of women give up mascara over the itching and watering rather than the look. The formula is pH balanced, hypoallergenic, vegan and cruelty-free, and gentle enough for women wearing it through chemotherapy. Safe for sensitive eyes, safe for contact lens wearers, safe for daily wear.
9. Every Purchase Supports Women In Need
Prime Prometics donates a portion of every product sold through Cosmetics with Heart, which has directed over $2.7 million to charities supporting breast cancer survivors, frontline women, and mature-women’s health research. Beauty that puts something back into the community it serves.
10. Try It For 30 Days, No Risk
Prime Prometics offers a 30-day money-back guarantee, honored on opened tubes. If PrimeLash Mascara does not do what everything above says it does, on your lashes, through your day, send it back for a full refund. What is there to lose?
Click Below And Try PrimeLash Risk-Free
One tube, two coats, and a 30-day money-back guarantee if your lashes are not what you hoped.
30-DAY MONEY-BACK GUARANTEE
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What Women Are Saying
Real Transformations From Real Women
Marion, 63
Twelve hours, a walk in the wind, and a good cry at my son’s wedding. Still on my lashes, not on my face.
Denise, 59
I gave up mascara three years ago because of the smudging under my eyes. I am wearing it again, every day, and nobody warned me how much I had missed it.
Elaine, 66
It comes off with warm water. No cotton pads, no rubbing at eyes that do not need any more of that.