There’s nothing more beautiful than a silver queen wearing pink. And every October, we support Breast Cancer Awareness Month with as much heart, hope, and hard-hitting donations as we can muster.
For those who’ve known Prime for a while, you know that giving back is in our DNA. Literally, our brand was initially created to help breast cancer survivors regain their confidence after chemotherapy!
And while we support breast cancer survivors (or rather, Surthrivors) 24/7, this month is even more of a reason to show our support through the power of pro-age beauty.
Behind every pink ribbon is a story. A woman facing a diagnosis. A family rallying in support. A survivor rediscovering her strength in the mirror. And we’re stepping into October with a spirit of remembrance and renewal as we assist more women on their road to recovery…
Through our Charity Sale, Surthrivor series, and so much more.
Every two minutes, a woman in the United States hears the words: “You have breast cancer.” Breast cancer is also the most common cancer in women, with 1 in 8 women facing it in their lifetime. That number may feel heavy—but there is hope in the power of awareness and community.
Early detection changes lives. Two out of three cases are diagnosed at an early stage, when treatment is most effective. When caught early, the five-year survival rate is 99%. Today, there are more than 4 million survivors in the U.S., each one a testament to resilience and strength.
This is why Prime proudly partners with organizations like the National Breast Cancer Foundation (NBCF). Together, we’ve helped remind thousands of women in treatment that cancer can never take away their true beauty, confidence, or value.
NBCF’s mission to provide education, early detection, and support aligns beautifully with ours—ensuring every woman knows she is never alone.
In the last five years, NBCF has provided 500,000 screenings and delivered over 93,000 HOPE Kits, bringing comfort and care to women when they need it most.
This Breast Cancer Awareness Month, we encourage you to take action for yourself and the women you love: schedule regular screenings, know your risk, and stay proactive about breast health. Early detection is the strongest tool we have against breast cancer.
At Prime, we believe awareness can be found in all our favorite ‘S’ words — statistics, support, and self-confidence.
Every donation, Surthrivor story, or product purchased in our Charity Sale helps spread awareness about this disease and what we can do to support those fighting it.
And we’ll never stop reminding our silver queens: your health, your life, your presence in this world are worth prioritizing. Awareness isn’t about fear; it’s about power. And you’ve got this.
Together with NBCF, we’re creating moments of hope and healing for women affected by breast cancer. For some, that has meant receiving the breast surgeries they so urgently needed—lifting the heavy financial burden of treatment and offering a chance to focus on recovery with dignity.
For others, it has been the gift of connection at retreats designed for women living with metastatic breast cancer and their caregivers, where love, strength, and understanding are shared in abundance. And for thousands more, it has been the joy of opening a HOPE Kit—over 3,000 packed with cozy socks, journals, and of course, Prime beauty essentials—each one a small reminder that they are seen, supported, and never alone on this journey.
And because our giving mission doesn’t stop with one partnership, Prime also shows up in the moments that matter most.
This spring, we joined Breastcancer.org at the 10th annual A Day in the Garden Luncheon in Malvern, PA, and the Women in Media and Marketing Awards in New York City. Surrounded by survivors, caregivers, and advocates, including actress Jenna Fischer, who delivered a heartfelt keynote, we were proud to gift our hero products, PrimeLash Mascara and PrimeEyes Glide Eyeliner, as reminders of resilience and sisterhood.
A breast cancer survivor’s Prime journey may start with mascara or eyeliner, but it always ends in empowerment. Our Giving Program ensures that. Through our efforts, we partner with organizations dedicated to helping women navigate their breast cancer diagnosis, treatment & recovery.
This means guiding them through not only the scary ‘C’ word, but all the kinder ones that go with it — confidence, compassion, and community.
By helping them through the most challenging moments, these women are reminded that beauty goes far beyond their hair or skin. It’s a state of mind. We measure our success in the strength and smiles of our Surthrivors, but these milestones share the story of how far we’ve come—together:
Since launch, we’ve donated over $2.7M in funds and products—each contribution carrying hope, care, and a touch of dignity to women on their journey.
This year alone, we’ve donated $1.5M, reaching more than 7,000 women with care, comfort, and the reminder that they are never alone.
We’ve partnered with 22 new Giving Partners this year, expanding our impact beyond beauty to healing retreats, uplifting community meetups, and empowering fundraisers.
27 hospitals received Prime donations directly, placing essentials and encouragement into the hands of women actively fighting breast cancer.
We proudly supported patient makeover sessions, awareness fundraisers, and survivor retreats—transforming moments of care into lasting memories of confidence and community.
Since launch, we’ve donated over $2.7M in funds and products—each contribution carrying hope, care, and a touch of dignity to women on their journey.
This year alone, we’ve donated $1.5M, reaching more than 7,000 women with care, comfort, and the reminder that they are never alone.
We’ve partnered with 22 new Giving Partners this year, expanding our impact beyond beauty to healing retreats, uplifting community meetups, and empowering fundraisers.
27 hospitals received Prime donations directly, placing essentials and encouragement into the hands of women actively fighting breast cancer.
We proudly supported patient makeover sessions, awareness fundraisers, and survivor retreats—transforming moments of care into lasting memories of confidence and community.
And this is only the beginning. Our team will continue to foster long-term partnerships with the best organizations and support awareness initiatives, putting Prime products directly into the hands of women who deserve them most.
But the real impact isn’t just in the numbers. These milestones are powerful, but what matters most is the women behind them. It’s the woman who paved her road to recovery through passions, like September’s Surthrivor, Brenda Munden, who turned to faith and fitness.
And perhaps most of all, it’s the reminder that her beauty still belongs to her, even in the midst of chemotherapy or physical changes from cancer.
And you can become a part of this initiative, too. If you’re part of an organization in need of financial or in-kind support, or would like to nominate an organization that supports women affected by breast cancer, please reach out to our team at giving@primeprometics.com.
We invite our community of more than 200,000 silver queens (and counting!) to step into this mission with us. This October, that means joining our Charity Sale, a chance to upgrade your pro-age makeup bag, and stand with breast cancer Surthrivors.
Here’s how it works:
15% off singles & 25% off bundles.
Includes all Prime products worldwide.
Use code CARE25 at checkout.
With every purchase, a portion of the proceeds goes directly to causes supporting breast cancer warriors. That means more gift bags filled, more retreats funded, and more women reminded that they are never alone.
Your mascara purchase might become the wand a chemo warrior uses to feel like herself again.
Your eyeliner might brighten the day of a survivor sitting in a support group. This is what we mean by ‘Cosmetics with Heart,’ and our Charity Sale is one way you make it a reality.
Looking like a million bucks is one thing. But helping to raise millions for women affected by breast cancer while doing it? That’s real power.
And we can’t thank our Prime community enough for fighting alongside us.
This October, we honor the Surthrivors, the caregivers, and every woman whose journey with breast cancer has been marked by courage, resilience, and grace. But our commitment doesn’t end when Breast Cancer Awareness Month does.
Only together can we continue to create spaces of support, moments of comfort, and opportunities for connection that remind women they are never alone.
For all general inquiries, please contact us at info@primeprometics.com. Or become a Giving Program partner, reach out to giving@primeprometics.com.
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