The Hidden Heroes

Collection: The Hidden Heroes

  1. PrimeSkin Foundation Brush
    PrimeSkin Foundation Brush with ultra-soft vegan bristles engineered for mature, sensitive skin PrimeSkin Foundation Brush with ultra-soft vegan bristles engineered for mature, sensitive skin

    PrimeSkin Foundation Brush

    5.0
    1439 Reviews

    The over-50 brush you’ve always wanted. With ultra-soft vegan bristles for seamless blendability.

    Regular price
    €31,00
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  2. PrimeLash Growth Serum
    Prime Prometics PrimeLash Eyelash Growth Serum tube with fine applicator, designed for mature lashes Prime Prometics PrimeLash Eyelash Growth Serum tube with fine applicator, designed for mature lashes

    PrimeLash Growth Serum

    4.9
    1167 Reviews

    One swipe a night. 10 all-natural hydrating compounds. 5x lash growth serum. Wake up looking great.

    Regular price
    €43,00
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  3. PrimeLash Volumizer
    Prime Prometics PrimeLash Volumizer tube and tapered fibrous wand for thickening and lifting mature lashes Prime Prometics PrimeLash Volumizer tube and tapered fibrous wand for thickening and lifting mature lashes

    PrimeLash Volumizer

    4.9
    696 Reviews

    Bigger, bolder, emphatic lashes. Look professionally done. PrimeLash Volumizer is the t...

    Regular price
    €29,00
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  4. PrimeLip Gloss
    Prime Prometics PrimeLip Gloss tube, a pro-age lip gloss with shimmery peach formula Prime Prometics PrimeLip Gloss tube, a pro-age lip gloss with shimmery peach formula

    PrimeLip Gloss

    4.9
    291 Reviews

    Non-sticky, unscented, lip plumping gloss for silver queens. Subtle glimmer.

    Regular price
    €25,00
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  5. PrimeBrow Growth Serum
    Prime Prometics PrimeBrow Eyebrow Growth Serum tube with soft-tip applicator Prime Prometics PrimeBrow Eyebrow Growth Serum tube with soft-tip applicator

    PrimeBrow Growth Serum

    4.9
    140 Reviews

    Designed to bless mature women with long, dense eyebrow hair. First result in 2-3 weeks of regular use.

    Regular price
    €46,00
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  6. PrimeEyes Liquid Eyeliner
    Prime Prometics PrimeEyes Liquid Eyeliner in Wood, a precise brown liquid liner for mature lids Prime Prometics PrimeEyes Liquid Eyeliner in Wood, a precise brown liquid liner for mature lids

    PrimeEyes Liquid Eyeliner

    4.9
    205 Reviews

    Zero skipping. Vibrant, crack-free strokes. Water-resistant liquid eyeliner that lasts the day on mature lids.

    Regular price
    €27,00
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  7. PrimeWand Nourish
    A light blue tube of PrimePrometics™ PrimeWand Nourish, specifically formulated for women over 50, stands upright with its cap removed to display the product inside. The cap rests beside the tube on a white background, emphasizing this luxurious moisturizer designed for mature skin. A light blue tube of PrimePrometics™ PrimeWand Nourish, specifically formulated for women over 50, stands upright with its cap removed to display the product inside. The cap rests beside the tube on a white background, emphasizing this luxurious moisturizer designed for mature skin.
    NEW FORMULA

    PrimeWand Nourish

    4.9
    212 Reviews

    Multi-use skincare stick that hydrates, primes and nourishes dry skin. New ultra-nourishing formula.

    Regular price
    €29,00
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  8. PrimeWand Brush
    PrimeWand Brush vegan makeup brush with convex dome and 20,000+ ultra-soft synthetic bristles for mature skin PrimeWand Brush vegan makeup brush with convex dome and 20,000+ ultra-soft synthetic bristles for mature skin

    PrimeWand Brush

    4.9
    84 Reviews

    Meet the gold standard for vegan make-up brushes.  Works with creams, powders, and liqu...

    Regular price
    €37,00
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  9. Cream Eyeshadow Brush
    Prime Prometics Cream Eyeshadow Brush with dense angled vegan bristles for precise blending on mature eyelids Prime Prometics Cream Eyeshadow Brush with dense angled vegan bristles for precise blending on mature eyelids

    Cream Eyeshadow Brush

    4.9
    50 Reviews

    Crafted for comfort and precision, this ultra-soft vegan brush delivers seamless color transitions and a truly polished look.

    Regular price
    €23,95
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  10. Makeup Blending Sponge
    Prime Prometics Makeup Blending Sponge with dual-sided design for smooth foundation application on mature skin Prime Prometics Makeup Blending Sponge with dual-sided design for smooth foundation application on mature skin

    Makeup Blending Sponge

    4.8
    23 Reviews

    For Smoother, Softer Makeup Application. Designed to perfect coverage on mature skin without caking, tugging, or wasting product.

    Regular price
    €19,00
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  11. Prime Velvet Beauty & Gift Bag
    Prime Velvet Beauty and Gift Bag in light-blue velvet with silky drawstring closure for makeup storage and gifting Prime Velvet Beauty and Gift Bag in light-blue velvet with silky drawstring closure for makeup storage and gifting

    Prime Velvet Beauty & Gift Bag

    5
    44 Reviews

    A soft, elegant drawstring bag that keeps your beauty staples organized. Perfect for gifting, travel, or storing your everyday essentials in style.

    Regular price
    €15,00
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  12. PrimeWands 5-in-1 Makeup Wand
    A blue tube of PrimePrometics™ PrimeWands 5-in-1 Makeup Wand with the cap removed and set beside it, revealing a shimmery beige product inside. This skincare-infused makeup stick provides buildable color for customizable coverage. A blue tube of PrimePrometics™ PrimeWands 5-in-1 Makeup Wand with the cap removed and set beside it, revealing a shimmery beige product inside. This skincare-infused makeup stick provides buildable color for customizable coverage.
    NEW FORMULA

    PrimeWands 5-in-1 Makeup Wand

    4.9
    707 Reviews

    Your full-face makeup routine in one makeup wand. Buildable, hydrating color with a healthy glow. New skincare-infused formula.

    Regular price
    €29,00
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