Early Black Friday Sale: Up to 30% OFF Everything!

"My lashes were light and barely visible, but this mascara changed everything. It lifts, defines, and never smudges - even on my bottom lashes. At 72, seeing my lashes look fuller again makes me feel wonderful. Thank you!"

- Carmen R.

"Mesmerized by the way it blends in, color matches, and stays on."

- Carmen B.

"PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky."

- Phyllis B

"Brightens and visually lifts my eyes, making them more youthful."

- Rose D.

“At 64, I’d stopped believing anything could make a real difference, but PrimeLift smoothed my bags instantly without stinging, burning or leaving that awful white film. I looked like myself again. THIS is the one.”

- Denise, 64

"My dark circles disappeared in seconds. Like a filter, but real. I've stopped buying concealer."

- Margaret, 62

"I used to dread how fast my roots showed, I was in the salon every 2–3 weeks. With this powder, I easily go 5–6 weeks between appointments"

- Carol, 59

"I finally understand why my makeup always looked so bad by midday. I wasn't using a primer. Three weeks in and my foundation looks as good at 7pm as it did at 8am. I genuinely can't believe the difference."

- Carol, 61

"Can already see the lip lines disappearing. Moisture lasts for hours"

- Darcy

"I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up."

- Clara N.

"I absolutely love the wands. The colors are soft and usable and the application could be handier. These have changed my life."

-Joyce S.

"The eyeliner stays on even after I work out, and the mascara looks fresh even when im taking it off at the end of the day. Comes off very easily with my face cleanser and warm water!"

- Alyssa L.

“I used to skip eye makeup because it irritated my lids. Not anymore! This bundle is gentle, effortless, and makes my eyes pop.”

– Sharon G.

"This colour changing foundation is absolutely amazing! It glides on and within seconds blends into your natural skin tone. I am so glad to have taken the leap of faith and tried this product."

- Gayle M.

"I wish I had found this mascara several hundred dollars earlier! I put it on in the morning and at bedtime there are zero flakes. Love the color choices. I love the gray and brown!"

- Belinda A.

"This is my second Primelash mascara and I love it. My lashes have always been quite sparse and this mascara has really made a huge difference, I am quite proud of my lashes now which is a first!"

- Sarah P.

"I have tried so many eye products for bags! This product is superior and is the only one that I have tried that actually does what it supposed to do. As well, there is no white residue. A MUST BUY"

- Sherri H.

"I love the concealer, really helps lighten my under eye shadows. The brush, when used as demonstrated online, did a great job of covering without looking caked on. It blends well and looks natural. Very happy with this product."

- Elleen V.

"Every time I go out with my Prime makeup on, someone comments how good I look. After I retired I stopped wearing makeup. This is just so easy to apply and it looks natural. Love it."

- Linda M.

“This duo completely changed my morning routine. Quick, gentle, and it makes me look perfect - even when I don't feel like it!”

– Carol F.

"The brightener glides on, and I like that it brightens, but doesn’t look “sparkly” so it looks natural. It lasts until I wash it off."

- Patricia K.

"I love it, my eyelashes are really healthy and soft, and have grown an amazing amount. I will definitely be continuing to use both it and the mascara, which I love as well. I love them both"

- Colleen B.

"I love this mascara! It goes on nicely and my natural lashes look amazing! No need for fake lashes with this mascara. Thank you"

- Anita N.

"I love the way it glides on and how precise the lid line is. I’m 57 now and have found my forever liner."

- Ashley S.

"They glide on smoothly and last all day without creasing."

- Londa W.

"I used to dread how fast my roots showed, I was in the salon every 2–3 weeks. With this powder, I easily go 5–6 weeks between appointments"

- Carol, 59

"Mature ladies like me lose their brows. Mine were practically non-existent. And no pencil could match the grays. PrimeBrow Pencil creates a natural look. Frames and defines my 65-year old face. Lasts almost the entire day!"

Mae, Prime Prometics customer

"Holy moly. Prime's brow tint doesn't look tinted. It looks like I regrew brows. The shade Silver Queen PERFECTLY matches my graying hair. Covers the patchiness."

- Sandra P.

"It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean."

- Diane E.

"Great size. I just took it on a girl’s trip and the size is great-it fit all my makeup. It’s lined so it’s great for traveling in case of spills and altitude changes. I really like it."

- Sue R.

"It is light and not cake-y at all! Easy to build if you want more coverage."

- Karla K

"My lip line had almost disappeared. This brings it back in one swipe and stays put all day. I have stopped buying anything else."

— Catherine, 61

"If luxury turned into a creamy balm, this would be it. My skin feels rejuvenated, cradled by hydration. Lines blur almost instantly."

- Norwina

"Makes my sparse lashes look like I have a lot more."

- Kristen B.

"My left eyebrow has regrown completely. It's such a relief to look in the mirror and love myself again. Thank you PrimeBrow serum."

- Diane K.

"No more streaks or uneven spots. Gentle bristles blend my CC cream perfectly. A must-have for us silver ladies!”

- Trish

"I love this brush!! It makes the concealer so easy to use. It is perfect for providing great coverage under my eyes without pulling on my skin and causing increased wrinkling."

- Sylvia V.

"I stopped wearing my glasses to hide my under-eyes. That's how much this little pencil changed things for me. I feel like myself again." – Barbara, 71

"Have tried dozens and dozens of products to plump my very thin hair and finally found this one that really does work. Hair remains soft and manageable. Love it!"

- Samm H.

"This cleanser made me a fan of taking off my make-up. Gets the job done, without dryness or that tight feeling. Skin looks wonderful after"

- Rosie.

"It instantly smoothens and moisturizes my lips. Plus the plump.. Oh yum…"

- Rhonda

“I never realized how much the right brush mattered. This one makes my eyeshadow glide and stay put all day - I’m hooked.”

– Sharon L

“So soft, so easy, and it makes my makeup look professionally done. I wish I’d found it sooner.”

– Janet K

"Non greasy, quickly absorbed, non irritating and long lasting hydration."

- Michelle G.

"Glides over the dips and peaks of my face for a flawless look. Easy to clean."

- Edna P.

"I could never get my Hairline Powder to sit right with the applicator that came in the compact. This brush changed that in one morning. The sponge tip presses the powder in exactly where I need it."

- Judith, 64

"My hair is in great shape. It is thicker than it has ever been and growing super fast. My stylist can't believe how fast my hair is growing."

- Angela M.

"Added the volume, softness and shine to my hair."

- Beverely Y.

"I love it. Under my eyes is soft, less puffy, and dark circles are lightening up."

- Diane K.

"Very soothing and instantly effective. It has improved the overall texture & appearance of my skin."

- Julie J.

"Love love the colours , texture ,staying on power . it doesn’t bleed into my lip lines! I LOVE THEM ❤️❤️❤️"

- Paula N.

“Soft, elegant, and surprisingly practical. This velvet gift bag keeps my makeup neatly together at home and when I travel - and it feels just as lovely as it looks.”

— Elaine, 63

"This brush spreads my foundation SO evenly and gives me a smooth, flawless finish without streaks. It feels incredibly soft on my crepey skin too."

– Amy, 65, Prime Customer

“Love this! My pencils stay sharp and precise and it’s mess-free in my makeup bag. Simple but genius.” – Sophia, 56