Giving Sale 2026

ENJOY 15-25% OFF WITH CODE GIVINGBACK

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Shop Prime’s Giving Sale. Up to 25% OFF Entire Range!

15% off singles. 25% off bundles. Beauty that gives back. Every purchase supports women affected by breast cancer.

15%–25% OFF with code GIVINGBACK

Three makeup products from The Beauty That Gives Set by PrimePrometics™ stand upright in pink and blue tubes. A Limited Edition pink circular label appears at the top right.

The Beauty That Gives Set

PrimeLash Mascara + PrimeEyes Eye Brightener + PrimeLash Growth Serum

4.89
€101,00 €77,26

You save: €23,74 (-25%)

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PrimeLash Mascara

World’s #1 tubing mascara for 3x length & lift, in a single coat. Mature-lash friendly.

4.86
€29,00 €24,65

You save: €4,35 (-15%)

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"My lashes were light and barely visible, but this mascara changed everything. It lifts, defines, and never smudges - even on my bottom lashes. At 72, seeing my lashes look fuller again makes me feel wonderful. Thank you!"

- Carmen R.

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Prime Prometics Color Changing Foundation bottle: Flawless Natural Finish that matches fair to medium skin tones

Color Changing Foundation

Self-adjusting foundation that covers without settling into fine lines.

4.94
€39,95 €33,96

You save: €5,99 (-15%)

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"Mesmerized by the way it blends in, color matches, and stays on."

-- Carmen B

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Prime Prometics PrimeEyes Glide Eyeliner pencil with discreet sharpener cap

PrimeEyes Glide Eyeliner

Smooth eyeliner that won’t tug on mature lids or smudge throughout the day.

4.93
€29,00 €24,65

You save: €4,35 (-15%)

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"PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky."

- Phyllis B

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PrimeEyes Brightener

Buttery eyeshadow stick that brightens & lifts hooded eyes.

4.95
€29,00 €24,65

You save: €4,35 (-15%)

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"Brightens and visually lifts my eyes, making them more youthful."

- Rose D.

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A blue tube labeled PrimePrometics™ PrimeLift Instant Eye Tightener, designed to target under-eye bags and fine lines, with a silver cap, stands open on a white background.
A mostly blank white page with the bottom right corner curled up, revealing a metallic underside. The word NEW in pink is visible under the curled corner.

PrimeLift Instant Eye Tightener

Instant eye tightener that depuffs bags & smooths fine lines in under 2 minutes.

4.95
€32,00 €27,20

You save: €4,80 (-15%)

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“At 64, I’d stopped believing anything could make a real difference, but PrimeLift smoothed my bags instantly without stinging, burning or leaving that awful white film. I looked like myself again. THIS is the one.”

- Denise, 64

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Prime Prometics PrimeBrow Pencil in Ash Brown with micro-fine tip and spoolie brush

PrimeBrow Pencil

Hair-like strokes create fuller, beautifully framed brows. Available in 5 shades.

4.94
€29,00 €24,65

You save: €4,35 (-15%)

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"Mature ladies like me lose their brows. Mine were practically non-existent. And no pencil could match the grays. PrimeBrow Pencil creates a natural look. Frames and defines my 65-year old face. Lasts almost the entire day!

Mae, Prime Prometics customer

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Prime Prometics Instant Coverage Hairline Powder compact in Silver Queen shade for gray hair coverage

Instant Coverage Hairline Powder

Instantly covers grays & roots and fills thinning areas for a fuller-looking hairline.

4.98
€29,00 €24,65

You save: €4,35 (-15%)

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"I used to dread how fast my roots showed, I was in the salon every 2–3 weeks. With this powder, I easily go 5–6 weeks between appointments"

- Carol, 59

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A blue and white tube of PrimePrometics™ Multi-Peptide Hair Density Serum with an applicator comb, labeled as a lightweight daily serum for fuller-looking hair, 150 mL size.
A mostly blank white page with the bottom right corner curled up, revealing a metallic underside. The word NEW in pink is visible under the curled corner.

Multi-Peptide Hair Density Serum

Peptides target the root for fuller-looking hair. Zero grease, a cooling feel on the scalp, and suitable for grey and color-treated hair.

€45,00 €38,25

You save: €6,75 (-15%)

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“After 53, I lost weight—then my hair started looking so much thinner too, especially around my part. Eight weeks in, it looks fuller and denser, and I finally feel like my hair has some body again.”

- Marion, 54

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A mauve Velvet Lip Contour pencil by PrimePrometics™ stands upright against a white background, featuring a light blue body, mauve cap, and "prime" and "by Persona" in white on the side.

Velvet Lip Contour

Sculpts fuller-looking lips with long-lasting, soft-matte definition. Won't bleed, feather, or fade.

5
€27,00 €22,95

You save: €4,05 (-15%)

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"My lip line had almost disappeared. This brings it back in one swipe and stays put all day. I have stopped buying anything else."

— Catherine, 61

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PrimeSkin Foundation Brush with ultra-soft vegan bristles engineered for mature, sensitive skin

PrimeSkin Foundation Brush

Mature-skin friendly brush that blends foundation seamlessly without streaks.

4.96
€31,00 €26,35

You save: €4,65 (-15%)

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"No more streaks or uneven spots. Gentle bristles blend my CC cream perfectly. A must-have for us silver ladies!”

- Trish

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More Beauty, More Impact - Every Bundle Gives Back

Get a flat 25% OFF editor-curated sets. Shop & support breast cancer awareness.

Three makeup products from The Beauty That Gives Set by PrimePrometics™ stand upright in pink and blue tubes. A Limited Edition pink circular label appears at the top right.

The Beauty That Gives Set

PrimeLash Mascara + PrimeEyes Eye Brightener + PrimeLash Growth Serum

4.89
€101,00 €77,26

You save: €23,74 (-25%)

SHOP NOW
A blue tube of Bestseller Bundle mascara with its wand exposed sits next to a matching blue water-resistant eyeliner pencil, both labeled Bestseller Bundle on a white background.

Bestseller Bundle

PrimeLash Mascara + PrimeEyes Glide Eyeliner

4.89
€56,00 €42,00

You save: €14,00 (-25%)

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"The eyeliner stays on even after I work out, and the mascara looks fresh even when im taking it off at the end of the day.Comes off very easily with my face cleanser and warm water!"

- Alyssa L.

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The PrimePrometics™ Natural Finish Bundle, featuring a color changing foundation and foundation brush, is displayed on a white background.

Natural Finish Bundle

Color Changing Foundation + PrimeSkin Foundation Brush

4.95
€70,95 €53,21

You save: €17,74 (-25%)

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The Mega Glam Bundle v2 features three blue makeup products—an open PrimeLash Mascara, a PrimeEyes Glide twist-up eyeliner pencil, and a shimmery eyeshadow stick—all labeled primelash and displayed upright on a white background.

Mega Glam Bundle

PrimeLash Mascara + PrimeLash Eyeliner + PrimeEyes Brightener

4.89
€87,00 €65,25

You save: €21,75 (-25%)

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“I used to skip eye makeup because it irritated my lids. Not anymore! This bundle is gentle, effortless, and makes my eyes pop.”

– Sharon G.

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The PrimePrometics™ Magical Makeover Bundle, featuring a frosted Color Changing Foundation bottle and an open PrimeLash Mascara with a blue wand and cap, stands upright against a white background.

Magical Makeover Bundle

PrimeLash Mascara + Color Changing Foundation

4.88
€68,95 €51,71

You save: €17,24 (-25%)

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“The foundation melts right in, and the mascara gives my eyes life again. I look awake, soft, and confident — not covered up.”

– Judy K.

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A pale blue makeup stick concealer and a matching bottle from the Second Skin Bundle by PrimePrometics™, designed for fair to medium skin tones, are displayed on a white background.

Second Skin Bundle

Concealer + Color Changing Foundation

4.94
€70,00 €52,50

You save: €17,50 (-25%)

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Iconic Glow Eye Kit

PrimeLash Mascara + PrimeEyes Brightener

4.87
€58,00 €43,50

You save: €14,50 (-25%)

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“This duo completely changed my morning routine. Quick, gentle, and it makes me look perfect - even when I don't feel like it!”

– Carol F.

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Two open blue tubes of the PrimeLash Bundle by PrimePrometics™ stand upright: one has a fine brush for eyelash serum, the other a mascara wand for longer lashes—both feature white labeling.

PrimeLash Bundle

PrimeLash Mascara + PrimeLash Growth Serum

4.87
€72,00 €54,00

You save: €18,00 (-25%)

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"I love it, my eyelashes are really healthy and soft, and have grown an amazing amount. I will definitely be continuing to use both it and the mascara, which I love as well. I love them both"

- Colleen B.

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The PrimePrometics™ Eye Lift Duo includes a shimmery illuminating eye tint, a water-resistant eyeliner for women over 50, and a small clear sharpener, all in blue packaging with white chevrons on a white background.

Eye Lift Duo

PrimeEyes Glide + PrimeEyes Eye Brightener

4.94
€58,00 €43,50

You save: €14,50 (-25%)

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"I think the eye liner is fabulous! Golden is MY colour! Love the Violeta colour and wearing brown mascara which I also love."

- Patricia M.

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Two blue tubes of PrimePrometics™ 2pcs PrimeLash Mascara with black wands stand upright on a white background. The tubes are labeled “PrimeLash Lengthening & Volumizing Mascara,” designed for women over 50.

2pcs PrimeLash Mascara

Lift & define in 8 flattering shades.

4.88
€58,00 €43,50

You save: €14,50 (-25%)

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“I was shocked by how well the mascara worked on my sparse lashes. I'm 59, but lashes looked like back in the days! Threw all my old mascaras out even the Lancome!”

- Sandy

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Two blue PrimePrometics™ 2pcs PrimeEyes Glide Eyeliners with white chevron designs and black tips stand upright on a white background—ideal pro-age, water-resistant eyeliners for mature eyelids.

2pcs PrimeEyes Glide Eyeliner

12 shades for soft lines & bold definition.

4.93
€58,00 €43,50

You save: €14,50 (-25%)

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"I love the way it glides on and how precise the lid line is. I’m 57 now and have found my forever liner."

- Ashley S.

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Two PrimePrometics™ 2pcs PrimeEyes Eye Brightener sticks with rose gold caps—one capped, one revealing its light shimmer tip. "prime" appears in white on the label. Ideal for luminous eye care. Set on a white background.

2pcs PrimeEyes Eye Brightener

From bright-eyed to softly smoky.

4.95
€56,00 €42,00

You save: €14,00 (-25%)

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"They glide on smoothly and last all day without creasing."

- Londa W.

SHOP NOW
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More to Love at 15% OFF

Prime Prometics PrimeLash Volumizer tube and tapered fibrous wand for thickening and lifting mature lashes

PrimeLash Volumizer

Clump-free mascara for 3x thicker-looking lashes with a sleek.

4.95
€29,00 €24,65

You save: €4,35 (-15%)

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"Makes my sparse lashes look like I have a lot more."

- Kristen B.

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Prime Prometics PrimeLash Eyelash Growth Serum tube with fine applicator, designed for mature lashes

PrimeLash Growth Serum

Multi-peptide rich, non-staining, hypoallergenic eyelash serum. Growth in 4-6 weeks.

4.91
€43,00 €36,55

You save: €6,45 (-15%)

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"I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up."

- Clara N.

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Prime Prometics PrimeBrow Tinted Eyebrow Gel in Ash Brown with spoolie wand

PrimeBrow Tinted Gel

Shape, tame & hold brows in place for a naturally fuller, polished look.

4.94
€29,00 €24,65

You save: €4,35 (-15%)

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"Holy moly. Prime's brow tint doesn't look tinted. It looks like I regrew brows. The shade Silver Queen PERFECTLY matches my graying hair. Covers the patchiness."

- Sandra P.

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PrimeSkin Concealer Brush with paw-shaped, ultra-dense vegan bristles for seamless coverage on mature skin

PrimeSkin Concealer Brush

Precisely blend concealer around the eyes and for seamless coverage.

4.96
€23,00 €19,55

You save: €3,45 (-15%)

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“This makes my concealer work better. I get smooth under-eye coverage, then I can switch to spot coverage with no waste or mess!”

– Anna, 56

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A light blue PU leather Makeup Bag by PrimePrometics™, featuring a zipper closure, detachable wrist strap, and a subtle embossed BP logo on the front, set against a white background—a stylish accessory for your beauty essentials.
A mostly blank white page with the bottom right corner curled up, revealing a metallic underside. The word NEW in pink is visible under the curled corner.

Makeup Bag

Keep your beauty favorites organized, protected & ready to go wherever you do.

4.95
€29,00 €24,65

You save: €4,35 (-15%)

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A light blue packet labeled PrimePrometics™ Pro-Collagen Peptide Firming Mask displays icons depicting mask application. The text highlights overnight hydration, firming, hydrating, pore-minimizing benefits, and notes it is specially formulated for mature skin.
A mostly blank white page with the bottom right corner curled up, revealing a metallic underside. The word NEW in pink is visible under the curled corner.

Pro-Collagen Peptide Firming Mask

Why settle for masks with short-lived hydration and no visible firming? Prime’s Pro-Collagen Peptide Firming Mask is the ultimate overnight glow reset for ma...

5
€11,00 €9,35

You save: €1,65 (-15%)

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Prime Prometics Perfecting Concealer Pencil in Latte, a creamy concealer pencil for mature skin

Perfecting Concealer Pencil

Target dark circles, spots & redness with precise coverage that won’t crease.

4.92
€29,00 €24,65

You save: €4,35 (-15%)

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"I stopped wearing my glasses to hide my under-eyes. That's how much this little pencil changed things for me. I feel like myself again." – Barbara, 71

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Prime Prometics PrimeSkin CC+ Cream tube in Fair shade, a color-corrective cream for mature skin

PrimeSkin CC+ Cream

Second-skin coverage for mature skin that evens redness & dark spots.

4.93
€40,00 €34,00

You save: €6,00 (-15%)

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"It is light and not cake-y at all! Easy to build if you want more coverage."

- Karla K

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Prime Prometics PrimeLip Plumping Lip Balm in Cherry Noir, a deep burgundy buildable shade

PrimeLip Plumping Lip Balm

Hydrate, smooth & give lips a naturally fuller-looking finish in one easy swipe.

4.93
€29,00 €24,65

You save: €4,35 (-15%)

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"Can already see the lip lines disappearing. Moisture lasts for hours"

- Darcy

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Prime Prometics PrimeBrow Eyebrow Growth Serum tube with soft-tip applicator

PrimeBrow Growth Serum

Designed to bless mature women with long, dense eyebrow hair. First result in 2-3 weeks of regular use.

4.94
€46,00 €39,10

You save: €6,90 (-15%)

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"My left eyebrow has regrown completely. It's such a relief to look in the mirror and love myself again. Thank you PrimeBrow serum."

- Diane K.

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Prime Prometics Beauty Water bottle, a no-rinse micellar cleanser for mature and sensitive skin

PrimeSkin Beauty Water

A quick pick-me-up for thirsty, tired skin. Refresh, replenish & get your glow back.

4.94
€28,00 €23,80

You save: €4,20 (-15%)

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"It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean."

- Diane E.

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Prime Prometics Gentle Gel Cleanser pump bottle, a gel-to-foam wash for mature and sensitive skin

Gentle Gel Cleanser

Lifts away makeup, oil & daily buildup without stripping mature skin of the moisture it needs.

4.98
€34,00 €28,90

You save: €5,10 (-15%)

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"This cleanser made me a fan of taking off my make-up. Gets the job done, without dryness or that tight feeling. Skin looks wonderful after"

- Rosie.

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Prime Prometics Miracle Cream open jar, a barrier-supporting moisturizer for mature and menopausal skin

Miracle Cream

Skin-reviving HydraPlump Complex. Soothes dryness and softens fine lines.

4.93
€41,00 €34,85

You save: €6,15 (-15%)

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"If luxury turned into a creamy balm, this would be it. My skin feels rejuvenated, cradled by hydration. Lines blur almost instantly."

- Norwina

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Prime Prometics Cream Eyeshadow Brush with dense angled vegan bristles for precise blending on mature eyelids

Cream Eyeshadow Brush

Mess-free eyeshadow wear. Precision brush with angled bristles mimics finger-blending.

4.9
€23,95 €20,36

You save: €3,59 (-15%)

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“I never realized how much the right brush mattered. This one makes my eyeshadow glide and stay put all day - I’m hooked.”

– Sharon L

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Prime Prometics Makeup Blending Sponge with dual-sided design for smooth foundation application on mature skin

Makeup Blending Sponge

Press, bounce & blend your base into hard-to-reach areas without streaks.

4.83
€19,00 €16,15

You save: €2,85 (-15%)

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“So soft, so easy, and it makes my makeup look professionally done. I wish I’d found it sooner.”

– Janet K

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A blue tube of PrimePrometics™ PrimeWands 5-in-1 Makeup Wand with the cap removed and set beside it, revealing a shimmery beige product inside. This skincare-infused makeup stick provides buildable color for customizable coverage.

PrimeWands 5-in-1

Multi-tasking make-up. Buildable coverage for face tints, blushers, lipsticks and more!

4.92
€29,00 €24,65

You save: €4,35 (-15%)

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It's pigmented enough to achieve the look you're going for, yet it remains very subtle when blended. The stick melts as soon as it touches my skin, enriching the colour of my cheeks.

- Rosalie S.

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A light blue tube of PrimePrometics™ PrimeWand Nourish, specifically formulated for women over 50, stands upright with its cap removed to display the product inside. The cap rests beside the tube on a white background, emphasizing this luxurious moisturizer designed for mature skin.

PrimeWand Nourish

Multi-use skincare stick that hydrates, primes and nourishes dry skin. New ultra-nourishing formula.

4.87
€29,00 €24,65

You save: €4,35 (-15%)

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"Non greasy, quickly absorbed, non irritating and long lasting hydration."

- Michelle G.

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The PrimePrometics™ 4-in-1 Hairline Powder Brush features a sleek silver handle with a double-ended design: one side has an angled Hairline Powder brush head made of cruelty-free bristles, while the opposite end includes a soft, rounded beige sponge applicator.
A mostly blank white page with the bottom right corner curled up, revealing a metallic underside. The word NEW in pink is visible under the curled corner.

4-in-1 Hairline Powder Brush

Your Hairline Powder essential. Four applicator ends in one brush — press, blend, and define for a natural hairline finish.

4.86
€31,00 €26,35

You save: €4,65 (-15%)

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"I could never get my Hairline Powder to sit right with the applicator that came in the compact. This brush changed that in one morning. The sponge tip presses the powder in exactly where I need it.

- Judith, 64

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PrimeHair Lush N' Thick Shampoo bottle, a sulfate-free shampoo for mature thinning hair

PrimeHair Lush N' Thick Shampoo

Hair growth boosting shampoo. Restores hairlines.

4.92
€35,00 €29,75

You save: €5,25 (-15%)

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"My hair is in great shape. It is thicker than it has ever been and growing super fast. My stylist can't believe how fast my hair is growing."

- Angela M.

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Prime Prometics PrimeHair Luster Conditioner bottle, a silicone-free volumizing conditioner with biotin for aging hair

PrimeHair Luster Conditioner

Volumizing hair conditioner for tangle-free, silky, bouncy locks.

4.98
€35,00 €29,75

You save: €5,25 (-15%)

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"Added the volume, softness and shine to my hair."

- Beverely Y.

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Prime Prometics PrimeEyes Hydrate jar, intense nourishment eye cream for mature under eyes

PrimeEyes Hydrate

Multi-peptide rich, dark-circle busting, under eye toning and depuffing cream.

4.91
€63,00 €53,55

You save: €9,45 (-15%)

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"I love it. Under my eyes is soft, less puffy, and dark circles are lightening up."

- Diane K.

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Prime Prometics PrimeSkin Magic Repair Serum bottle with dropper held above, hydrating serum for women over 50

PrimeSkin Magic Repair Serum

Ideal primer for foundations. Uber-hydrating, non-greasy serum for mature skin.

4.96
€65,00 €55,25

You save: €9,75 (-15%)

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"Very soothing and instantly effective. It has improved the overall texture & appearance of my skin."

- Julie J.

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Three Prime Prometics PrimeLip Lipsticks side by side in Mocha Satin, Razz My Berries, and Kool Aid shades

PrimeLip Lipsticks

Ultra-creamy, extra long-stay classic bullet lipsticks in expressive shades that flatter mature complexions.

4.85
€60,00 €51,00

You save: €9,00 (-15%)

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"Love love the colours , texture ,staying on power . it doesn’t bleed into my lip lines! I LOVE THEM ❤️❤️❤️"

- Paula N.

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Prime Velvet Beauty and Gift Bag in light-blue velvet with silky drawstring closure for makeup storage and gifting

Prime Velvet Beauty & Gift Bag

A light-blue velvet drawstring bag. Perfect for gifting, travel, and every vanity in between.

4.98
€15,00 €12,75

You save: €2,25 (-15%)

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“Soft, elegant, and surprisingly practical. This velvet gift bag keeps my makeup neatly together at home and when I travel - and it feels just as lovely as it looks.”

— Elaine, 63

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Prime Prometics Spatula Brush with flat precision edge for streak-free foundation application on mature skin

Spatula Brush

Precise application with a flawless full-coverage finish. Streak-free coverage.

4.92
€28,00 €23,80

You save: €4,20 (-15%)

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"This brush spreads my foundation SO evenly and gives me a smooth, flawless finish without streaks. It feels incredibly soft on my crepey skin too."

– Amy, 65, Prime Customer

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Prime Prometics Multi-Use Sharpener with two slots for concealer, lip, and brow makeup pencils

Multi-use sharpener

Dual-slot sharpener for clean, break-free points. Less dragging, more control.

4.96
€8,00 €6,80

You save: €1,20 (-15%)

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“Love this! My pencils stay sharp and precise and it’s mess-free in my makeup bag. Simple but genius.” – Sophia, 56

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Why Shop Prime?

A simple blue silhouette of a rabbit facing right, centered within a thin blue circular border on a white background.

Cruelty Free

A light blue awareness ribbon icon inside a thin blue circle on a white background.

Supports Chemo Warriors 

A blue dollar sign is surrounded by a circular arrow, all enclosed within a blue circle, representing money or financial transactions.

30-Night Money Back

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Priority Shipping

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Hypoallergenic

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ph Balanced

Seen On followed by the logos of Vogue, Good Housekeeping, Cosmopolitan, and Today on a light background.
The words Seen On above the logos of Vogue, Good Housekeeping, Cosmopolitan, and Today, all in light blue on a white background.
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Two hands gently holding a small red heart against a light blue background, symbolizing care, love, and support.

Cosmetics with Heart

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

Simple illustration of a house with a chimney, two windows, and a picket fence in front, all in blue and white with a circular blue background.

Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

Outline of two hands cupping upward with a heart shape above them, all in blue on a light blue circular background. The image conveys care, support, or giving.

Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

A blue outline icon of a computer monitor displaying a large information symbol i in the center, with a light blue circular background.

Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.