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"PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky."

- Phyllis B

"Brightens and visually lifts my eyes, making them more youthful."

- Rose D.

“At 64, I’d stopped believing anything could make a real difference, but PrimeLift smoothed my bags instantly without stinging, burning or leaving that awful white film. I looked like myself again. THIS is the one.”

- Denise, 64

"Mature ladies like me lose their brows. Mine were practically non-existent. And no pencil could match the grays. PrimeBrow Pencil creates a natural look. Frames and defines my 65-year old face. Lasts almost the entire day!

Mae, Prime Prometics customer

"I used to dread how fast my roots showed, I was in the salon every 2–3 weeks. With this powder, I easily go 5–6 weeks between appointments"

- Carol, 59

“After 53, I lost weight—then my hair started looking so much thinner too, especially around my part. Eight weeks in, it looks fuller and denser, and I finally feel like my hair has some body again.”

- Marion, 54

"My lip line had almost disappeared. This brings it back in one swipe and stays put all day. I have stopped buying anything else."

— Catherine, 61

"No more streaks or uneven spots. Gentle bristles blend my CC cream perfectly. A must-have for us silver ladies!”

- Trish

"I love the way it glides on and how precise the lid line is. I’m 57 now and have found my forever liner."

- Ashley S.

"They glide on smoothly and last all day without creasing."

- Londa W.

"I think the eye liner is fabulous! Golden is MY colour! Love the Violeta colour and wearing brown mascara which I also love."

- Patricia M.

"The Undereye Brightening Corrector covers my dark circles like nothing else, and the brush makes it look airbrushed — taps in seamlessly, never settles into my lines.

— Sharon, 71

“I can go from couch potato to glam queen in minutes. Use the three sticks together, and you’ll see.”

Amanda, 55, Prime Customer.

"PrimeLift smooths my bags and tired lines in about two minutes, then the Corrector cancels the darkness underneath — my eyes look lifted and wide awake, never cakey or creased."

— Denise, 64

"Makes my sparse lashes look like I have a lot more."

- Kristen B.

"I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up."

- Clara N.

"Holy moly. Prime's brow tint doesn't look tinted. It looks like I regrew brows. The shade Silver Queen PERFECTLY matches my graying hair. Covers the patchiness."

- Sandra P.

“This makes my concealer work better. I get smooth under-eye coverage, then I can switch to spot coverage with no waste or mess!”

– Anna, 56

"I stopped wearing my glasses to hide my under-eyes. That's how much this little pencil changed things for me. I feel like myself again." – Barbara, 71

"It is light and not cake-y at all! Easy to build if you want more coverage."

- Karla K

"Can already see the lip lines disappearing. Moisture lasts for hours"

- Darcy

"My left eyebrow has regrown completely. It's such a relief to look in the mirror and love myself again. Thank you PrimeBrow serum."

- Diane K.

"It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean."

- Diane E.

"This cleanser made me a fan of taking off my make-up. Gets the job done, without dryness or that tight feeling. Skin looks wonderful after"

- Rosie.

"If luxury turned into a creamy balm, this would be it. My skin feels rejuvenated, cradled by hydration. Lines blur almost instantly."

- Norwina

“I never realized how much the right brush mattered. This one makes my eyeshadow glide and stay put all day - I’m hooked.”

– Sharon L

“So soft, so easy, and it makes my makeup look professionally done. I wish I’d found it sooner.”

– Janet K

It's pigmented enough to achieve the look you're going for, yet it remains very subtle when blended. The stick melts as soon as it touches my skin, enriching the colour of my cheeks.

- Rosalie S.

"Non greasy, quickly absorbed, non irritating and long lasting hydration."

- Michelle G.

"I could never get my Hairline Powder to sit right with the applicator that came in the compact. This brush changed that in one morning. The sponge tip presses the powder in exactly where I need it.

- Judith, 64

"My hair is in great shape. It is thicker than it has ever been and growing super fast. My stylist can't believe how fast my hair is growing."

- Angela M.

"Added the volume, softness and shine to my hair."

- Beverely Y.

"I love it. Under my eyes is soft, less puffy, and dark circles are lightening up."

- Diane K.

"Very soothing and instantly effective. It has improved the overall texture & appearance of my skin."

- Julie J.

"Love love the colours , texture ,staying on power . it doesn’t bleed into my lip lines! I LOVE THEM ❤️❤️❤️"

- Paula N.

“Soft, elegant, and surprisingly practical. This velvet gift bag keeps my makeup neatly together at home and when I travel - and it feels just as lovely as it looks.”

— Elaine, 63

"This brush spreads my foundation SO evenly and gives me a smooth, flawless finish without streaks. It feels incredibly soft on my crepey skin too."

– Amy, 65, Prime Customer

“Love this! My pencils stay sharp and precise and it’s mess-free in my makeup bag. Simple but genius.” – Sophia, 56