*15%-25% OFF with CARE25
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*15%-25% OFF with CARE25
Intense moisture. Juicy volume. Buildable color. In a single, soothing swipe. The PrimeLip Plumping Balm turns your pout into your best feature! 3-in-1 h...
You save: €4,35 (-15%)
Highly pigmented pencil liner for unbroken strokes. Water-resistant. 9 shades.
You save: €4,35 (-15%)
"PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky."
- Phyllis B
Satiny eyeshadow. Opens up hooded eyes. Gives you an iconic eye lift effect.
You save: €4,35 (-15%)
"Brightens and visually lifts my eyes, making them more youthful."
- Rose D.
Multi-peptide rich, non-staining, hypoallergenic eyelash serum. Growth in 4-6 weeks.
You save: €6,45 (-15%)
"I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up."
- Clara N.
Draw lazy lines for the impact of real eyebrow hair. Full & framed. 5 gray-friendly shades.
You save: €4,35 (-15%)
"This brow pencil is the best I’ve ever tried!! I bought the silver queen color hoping it wouldn’t be too dark. It is perfect!!"
- Carla L.
Adds fullness to sparse brows, covers grays in 5 natural shades. Lifts and sets for the day.
You save: €4,35 (-15%)
"Holy moly. Prime's brow tint doesn't look tinted. It looks like I regrew brows. The shade Silver Queen PERFECTLY matches my graying hair. Covers the patchiness."
- Sandra P.
Soft-bristled & dense, provides maximum coverage for liquid foundations.
You save: €4,65 (-15%)
Hydrating make-up remover for silver queens. Gently melts cosmetics, without rubbing.
You save: €4,20 (-15%)
"It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean."
- Diane E.
Apply as face base, blusher, contour & lipstick - in flushed berry.
You save: €4,35 (-15%)
I love the product. It's a natural blush on my lips & skin.
- Lorna
Deep moisturizing of heavy lotions - in a non-sticky wand. Primer, cuticle cream & more.
You save: €4,35 (-15%)
"Non greasy, quickly absorbed, non irritating and long lasting hydration."
- Michelle G.
The only highlighter for queens over 50. Diffused, dewy radiance.
You save: €4,35 (-15%)
"So easy to apply and leaves a perfect highlight glow that compliments the skin."
- Jan P.
Cruelty Free
Supports Chemo Warriors
30-Night Money Back
Priority Shipping
Hypoallergenic
ph Balanced
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
